mesh-box presents marketing co-operations worldwide

latest 10 entries on mesh-box

Gaming to Go: The ESL Nokia Mobile League

Finally nerds will see the sun again: A recently announced co-operation between Nokia and eSports market leader Electronic Sports League (ESL) brings competitive gaming to mobile and smart phones. The ESL Nokia Mobile League was announced at the 2010 CeBIT. From this month onwards, the platform will allow mobile gamer [...]

Franziska_NDT | 09-03-10 | comments (0)

Co-marketing Goes Green – The Good, the Better and the Ugly

Green sells. Not necessarily the colour as such, but the message it represents. In a world where LOHAS are everybody’s darling, a company cannot afford to miss out on the sustainability movement spreading from large corporations to small and medium sized companies to consumers (and vice versa). And what easier way for a c [...]

Franziska_NDT | 05-03-10 | comments (1)

Thesis about Influence of Culture in Marketing Co-operations

With the ongoing internationalization of markets and the globalization, culture has been recognized as an essential driver for success or failure of marketing co-operations. Is it possible to operationalize this influence? With the objective to develop a method to identify culturally determined strengths and weaknesses of t [...]

Valerie_NDT | 04-03-10 | comments (0)

Tiger MINI – 2 Style Icons for Individualists

Combining shoes and cars? Sounds like the perfect fit for me! This year, British car manufacturer MINI decided to co-operate with Onitsuka Tiger, subsidiary of the well-known Japanese sneaker brand Asics. Within the collaboration they designed three pairs of unisex sneakers as a limited edition. The products contain th [...]

Alena_NDT | 26-02-10 | comments (1)

Xbox in X-Large

Software giant Microsoft is venturing off the beaten track into the jungle that is the fashion industry: The Xbox 360 manufacturer is going to launch a retro-style t-shirt line in co-operation with British label Joystick Junkies. The line will hit the market this year along with the launches of Xbox Arcade games and will be [...]

Franziska_NDT | 22-02-10 | comments (0)

Co-Marketing is the New Black

Working in Berlin means working at the heart of a pulsating fashion centre with great creative potential. This city attracts lots of talented designers and artists from all over the world. Every Fashion Week, new designers present their first collections. The other side of the medal is that many hyped fashion brands fail ne [...]

Alena_NDT | 18-02-10 | comments (2)

Having More Success with Marketing Co-operations – Thesis Discusses Reasons, Prerequisites and Success Factors of Partnerships

The recent global economic crisis led many companies to freeze their marketing budgets in the wake of decreasing revenues. Instead of giving up marketing activities all together, an increasing number of companies began to establish marketing co-operations. Daniel Beye of the University of Applied Sciences Hanover addressed [...]

Franziska_NDT | 15-02-10 | comments (0)

Chicken McNuggets on the Menu of Olympic Athletes

What qualifies a company often mentioned in connection with obesity to become a sponsor of the world’s largest sporting event, apart from being willing and able to invest around 100 million Dollar (and more) in the games? Articles and blogs currently discuss the irony of having top athletes, with strict dietary restrictio [...]

Franziska_NDT | 12-02-10 | comments (2)

Top 5 of the best Valentine's Day co-operations

Who doesn’t like Valentine’s Day? We surely do as it is a period of love, gifts and partnerships – yes, we mean marketing partnerships. Out of all great co-operation ideas we’d like to present you the Top 5 campaigns for lover’s day. Top 5: Merci + „Nur die Liebe zählt“ In 2008, Merci, leading Ger [...]

JenniferM_NDT | 10-02-10 | comments (0)

Dell breaking with its business model – a clever move?

An exciting co-operation was recently announced in press. Dell, US-American producer of computer hardware, is co-operating with the biggest German consumer electronics retailer Media Markt. Dell who is known for its computers with individual features and its direct distribution strategy, decided after a short-term co- [...]

Alena_NDT | 05-02-10 | comments (1)

contribute

subscribe

add to favorites