latest 10 entries on mesh-box



Dell breaking with its business model – a clever move?

An exciting co-operation was recently announced in press. Dell, US-American producer of computer hardware, is co-operating with the biggest German consumer electronics retailer Media Markt.  Dell who is known for its computers with individual features and its direct distribution strategy, decided after a short-term co- [...]
co-operation examples

Alena_NDT | 05-02-10 | comments (0)

Do good and talk about it – a guideline for charity co-operations

The German saying “Do good and talk about it” of Georg-Volkmar Graf Zedtwitz-Arnim is resounded throughout the land. Originally, it could be seen as a basis definition of PR but nowadays it is much more than that. It is the motto of charity activities. This kind of corporate social responsibility is getting more importa [...]
co-operation articles

Alena_NDT | 01-02-10 | comments (0)

Interview with Jens Fischler, Head of Cooperations & Strategic Partnerships at eBay Advertising Group

   My name: Jens Fischler  My company: eBay Advertising Group GmbH  My position: Head of Cooperations & Strategic Partnerships  Selected co-operations I worked on: eBay and Mozilla Firefox, Responsible for partnerships at eBay Germany  Relevance of co-operations in our industry: eBay c [...]
co-operation articles

Valerie_NDT | 26-01-10 | comments (0)

New results for Q4/2009 reconfirm importance of co-operations

Though the amount of newly established co-operations in Q4/2009 doesn’t differ from the previous quarter (Q3/2009), it is still the highest number of new signings since the beginning of the regular screening by Noshokaty, Döring & Thun.   A closer look at the development from 2007 to 2009 reveals the upward tr [...]
co-operation facts & figures

Alena_NDT | 21-01-10 | comments (2)

Co-operations with celebrities - popular but risky

Eva Mendes for Calvin Klein, Megan Fox for Armani, Klitschko brothers for Milchschnitte, Patrick Dempsey for L’Oréal, Roger Federer for Rolex…and these are just a few examples of celebrities promoting strong brands. Advertising with prominent faces is one of the best known marketing tools. The intention is to [...]
co-operation articles

KatharinaD_NDT | 19-01-10 | comments (0)

Vodafone and T-Mobile create flatrate for VZ.net

Happy 2010 to all our mesh-box readers! We are starting this year with good news for all members of Germany´s biggest social network VZ.net. The network teams up with national telecommunication companies T-Mobile and Vodafone. The cooperation enables network members to book a data-flatrate (for a charge of 2,99 [...]
co-operation examples

KatharinaD_NDT | 08-01-10 | comments (1)

Top 5 of the best Christmas co-operations

Christmas is a period of high profits. So it has been a sport to many companies to persuade customers that their products are the perfect Christmas gifts for our friends and family. Therefore they are creating spectacular advertising campaigns and co-operations. Now with the snow falling in Berlin we are getting into the C [...]
co-operation articles

Romy_NDT | 18-12-09 | comments (0)

Web soaps and cars: a new love affair

TV sitcoms have a serious rival to fear. Web sitcoms or ‘webisoaps’, which are particularly designed for the internet and adapted to the needs of young users enjoy growing popularity. ‘Webisoaps’ are only a couple of minutes long and can be watched on demand anywhere anytime. A few companies recognized this trend an [...]
co-operation articles

ChristianZ_NDT | 16-12-09 | comments (0)

Video and print in one?

German mail order retailer Otto and people’s magazine Gala are testing a revolutionary advertising format in Germany this Christmas. To promote the new Otto catalogue 2010, a small LCD display will be integrated into Gruner + Jahr’s magazine Gala.   By opening Otto’s magazine insert, Gala readers will discover a v [...]
co-operation examples

Romy_NDT | 10-12-09 | comments (0)

Google search algorithm cracked!

Have you ever thought about how Google really works?  I always thought that the secret behind Google´s search engine algorithm is a very complicated and complex formula. The truth is far from it! In fact the algorithm is a wise librarian who quickly searches through her books when we hit the search button and presents [...]
co-operation examples

Romy_NDT | 03-12-09 | comments (0)

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