About two years ago Noshokaty, Döring & Thun published the results of a survey on marketing co-operations. The study showed that although potentials and increasing relevance of co-operations were being recognised, many companies did not apply a systematic approach for this topic.

In order to see how this attitude and implementation approach of German companies has developed ever since and against the background of the current recession, Noshokaty, Döring & Thun is now conducting a new survey with the title “marketing co-operations in a crisis?”

The study is available in German and English here on mesh-box. Your participation in the study would contribute to finding out about the role of marketing co-operations in times of a recession and help others to learn from your experiences. Many thanks in advance.